26th July 2011
autor: red

http://www.marketingovenoviny.cz/index.php3?Action=View&ARTICLE_ID=10128

Kotva became the first department store in the Czech Republic to establish a partnership with one of the “deal-ofthe-day” websites, Slevín.cz. „While there are countless numbers of such websites these days none of the stores in our republic has dared to make use of such opportunity. We did, and the preliminary figures prove that our decision was right,” says Petra Kůlová, marketing director of Kotva department store.