Strategie.cz – section: News
29th September 2011
Kotva department store introduces its new image. Since October the original logo will be accompanied by the Czech double-tailed lion. The lion, wearing a dark suit, (created by advertising agency Comtech) and the slogan „Tradiční český obchodní dům“ (Traditional Czech Department Store), together with the original logo, will make the new image of Kotva. „We spent a lot of time thinking which character best represents the long tradition and power of Kotva. At last we chose the Czech lion as symbol of persistence and determination,“ explains Petra Kůlová, marketing director of Markland Kotva.