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POLICE is an all-round lifestyle brand. It has decided to trust to the taste and personality of its most loyal customers, and to rely on their ability to stand out as fashion lovers, and not as fashion victims, through their personal and unique lifestyles. It’s also farewell to stereotypes, and conformity with other brands. POLICE has decided to take a road less traveled based on the idea of ‘cool hunting’, i.e. identifying “street” personalities rendered ‘unique’ by their striking qualities, passions and occupations and by an extremely original sense of style. |
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