The main philosophy of Columbia is to put ideas into practice, and this could be put into words: "We are trying it!" Continuous innovations and trying new things is a kind of driving force behind Columbia Sportswear, and it is primarily a reason for why products in more than 100 countries are being sold. Another reason is the application of Columbia’s own technology and uniqueness of clothing, shoes and equipment which have been made for the purpose of high-quality products. The goal is to keep customers warm and dry and to protect them, while also helping them feel refreshingly cool. Columbia – the perfect combination of unique design and innovative technologies.