Strellson makes fashion for men who like to find their own way. Men, who live in presence but don’t forget about the future, men who see the world globally, but remember their own roots.
Former owners of Hugo Boss brand, Jochen and Uwe Holy, set up Strellson. This is how the incredible success story starts. The company developed from a tailor’s shop Straehl in Kreuzlingen.
First collection offering suits, parkas, and trousers meets with a positive customer response in Germany, Austria, and Holland.
Strellson invests in a new Portugal based factory and its sales expand to Canada, England, Ireland, Portugal, Greece, and Scandinavia.
„Swiss Cross“ jackets, made of old Swiss blankets are launched in a limited edition. 3000 parkas are immediately sold – an incredible marketing success.
A subsidiary company is opened in fashion’s capital, Paris. First shop-in-shop retail areas in Munich and London.
Forty new shop-in-shop retail spaces are opened around the world, two monobrand stores opened in Holland and Egypt.
First sport monobrand store is opened in Berlin and 10 stores are opened in China.
„Strellson Swiss Cross“ becomes new sports collection brand.